{"product_id":"anua-rice-enzyme-brightening-cleansing-powder","title":"Anua Rice Enzyme Brightening Cleansing Powder 1.41 oz","description":"\u003ch2\u003eShort Description\u003c\/h2\u003e\n\u003cp\u003eAnua Rice Enzyme Brightening Cleansing Powder is a water-activated facial cleanser that combines rice powder and extracts with papain, alpha-arbutin and ceramide NP. The fine powder transforms into a foaming texture to cleanse and gently exfoliate while helping skin feel hydrated and look more radiant. This fragrance-free 40g bottle can also be mixed into a wash-off mask, giving you two ways to refresh uneven-looking texture without a drying finish.\u003c\/p\u003e\n\u003ch2\u003eAnua Cleansing Powder 101\u003c\/h2\u003e\n\u003cp\u003eA cleansing powder is mixed with water immediately before use, allowing a dry formula to become a spreadable cleanser in your hands. Massage the resulting foam over the face and rinse it away to remove everyday impurities. An exfoliating powder also helps lift away surface buildup that can leave skin feeling rough. When double cleansing, a water-activated powder belongs after your cleansing oil, rather than replacing the first step.\u003c\/p\u003e\n\u003cp\u003eAnua pairs this format with rice powder, rice-derived extracts and the enzyme papain, alongside alpha-arbutin and ceramide NP. Its formula is designed to combine cleansing and gentle exfoliation with a hydrated feel. The same bottle offers a thicker wash-off application after cleansing when mixed with water. Both methods are rinse-off steps: prepare the texture in your hands, apply gently and rinse thoroughly before continuing with the rest of your skincare routine.\u003c\/p\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eRice powder with a versatile foaming texture\u003c\/h3\u003e\n\u003cp\u003eThis 40g cleanser brings cleansing ingredients, rice derivatives and conditioning ingredients together in one water-activated powder formula.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice ingredients:\u003c\/strong\u003e Rice powder, bran water and rice extracts feature throughout the formula, supporting its signature rice-based approach to cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnzyme blend:\u003c\/strong\u003e Papain and protease are included alongside lactic acid in this gently exfoliating cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha-arbutin:\u003c\/strong\u003e This highlighted ingredient supports the formula's focus on a brighter-looking, more even complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP:\u003c\/strong\u003e A featured conditioning ingredient helps maintain a hydrated feel after the cleansing step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo textures:\u003c\/strong\u003e Mix with water for a foaming cleanser or a thicker wash-off application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance-free:\u003c\/strong\u003e The formula contains no added fragrance, with a compact flip-top bottle for dispensing into your palms before mixing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003ch3\u003eA smoother-looking complexion with comfortable cleansing\u003c\/h3\u003e\n\u003cp\u003eThe powder offers a practical way to combine a cleansing step with gentle surface exfoliation, while keeping hydration in focus.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFreshly cleansed skin:\u003c\/strong\u003e The foaming texture helps wash away impurities, leaving the face ready for your next skincare steps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmoother feel:\u003c\/strong\u003e Gentle exfoliation helps address rough-feeling surface buildup and improves the appearance of uneven texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrighter appearance:\u003c\/strong\u003e Rice-derived ingredients and alpha-arbutin support a more radiant-looking complexion rather than a dull finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfort after rinsing:\u003c\/strong\u003e The non-drying formula helps maintain moisture, so cleansing can leave skin feeling hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible routine:\u003c\/strong\u003e Use the same powder as your cleanser or a separate wash-off mask, without needing a second product format for these two different application styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a cleanser:\u003c\/strong\u003e Dispense approximately half a tablespoon of powder onto wet hands. Mix between your palms until the powder dissolves and forms foam.\u003c\/li\u003e\n\u003cli\u003eGently massage onto damp facial skin, then rinse thoroughly with lukewarm water. When double cleansing, use after a cleansing oil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a wash-off mask:\u003c\/strong\u003e After cleansing, mix one tablespoon of powder with one to one-and-a-half tablespoons of water in dry hands until smooth and elastic. Apply evenly, massage gently for 3–5 minutes and rinse with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eThe cleanser can be used morning and evening. Follow the directions on your bottle if they differ.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eImportant Info\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 40g \/ 1.41 oz powder cleanser. Both cleansing and mask applications require rinsing. This listing contains one bottle; no toner is included.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull ingredients:\u003c\/strong\u003e Zea Mays (Corn) Starch, Kaolin (CI 77004), Sodium Bicarbonate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Citric Acid, Sodium Polyacrylate, Diglycerin, Allantoin, Water, Maltodextrin, Papain, Oryza Sativa (Rice) Powder, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Bran Water, Butylene Glycol, 1,2-Hexanediol, Ceramide NP, Ascorbic Acid, Alpha-Arbutin, Glucose, Oryza Sativa (Rice) Extract, Protease, Dipropylene Glycol, Glycerin, Tartaric Acid, Lactic Acid, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Rice Protein, Caprylyl Glycol.\u003c\/p\u003e\n\u003ch2\u003eThe Goods\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eYou Get:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 × Anua Rice Enzyme Brightening Cleansing Powder 40g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Anua","offers":[{"title":"40g","offer_id":67764679016750,"sku":"3Z1ICCoihibkG13UI-UTu","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/2010\/0142\/files\/anua-rice-enzyme-brightening-cleansing-powder-40g-generated-hero.png?v=1792467965","url":"https:\/\/ahvte.com\/products\/anua-rice-enzyme-brightening-cleansing-powder","provider":"AHVTE","version":"1.0","type":"link"}