Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30mL

A brightening serum is a leave-on skincare step focused on the appearance of dullness or uneven tone. It is normally applied after cleansing and toner, before moisturizer. Cosmetic brightening means supporting a more radiant, even-looking complexion; it does not mean bleaching the skin or guaranteeing that every mark will disappear.

Glow Deep Serum pairs rice bran water with alpha-arbutin and niacinamide in a lightweight, hydrating formula. Panthenol and other humectants complement its tone-focused ingredients so the step also feels moisturizing. Gently pat a few drops onto the face until absorbed, then continue with the rest of your skincare.

Rice bran water and alpha-arbutin in a light serum

The formula combines its named botanical and tone-focused ingredient with a moisturizing base, giving it a distinct role before cream without adding a rich texture.

• Rice bran water: This rice-derived component is central to the product's identity and contributes to the hydrating base of the complete serum formula.
• Alpha-arbutin: Alpha-arbutin is included for cosmetic care of uneven-looking tone, distinguishing this formula from a purely hydrating essence or a cleansing product.
• Niacinamide: The ingredient complements the serum's radiance focus and accompanies alpha-arbutin within the complete formulation rather than a separate treatment.
• Panthenol: Panthenol supports comfortable moisture, helping balance the tone-focused ingredient profile with a conditioning component for everyday skincare.
• Humectant blend: Glycerin and trehalose are included among the moisture-binding ingredients, contributing to hydration without making the serum a thick cream.
• Grain-derived extracts: Additional grain-derived ingredients complement the rice bran water and contribute to the formula's botanical conditioning profile.
• Lightweight application: The serum is applied in a few drops after toner and before moisturizer. Its light texture absorbs without a heavy or sticky finish, keeping layering straightforward.

Hydration and radiance for uneven-looking skin tone

Glow Deep Serum focuses on the appearance of dullness and visible uneven tone while keeping the experience comfortably hydrating. It is a cosmetic serum, not a promise of instant spot removal.

• Brighter-looking complexion: Rice bran water, alpha-arbutin and niacinamide support care for a more luminous appearance, with wording focused on visible radiance rather than changing natural skin color.
• Tone-focused care: The formula helps improve the look of uneven tone and visible dark spots as part of a regular skincare routine, without promising identical results for every user.
• Comfortable hydration: Glycerin, panthenol and other humectants help maintain a moisturized feel alongside the serum's appearance-focused ingredients.
• Light layering: The non-heavy texture fits beneath moisturizer without turning every step into a rich cream, useful for shoppers who prefer a lighter serum consistency.
• Simple application: A few drops after cleansing and toning provide a defined place for this product in the routine. Pat gently until absorbed and follow with moisturizer rather than adding a separate rinse-off step.

You Get:

• 1 × Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30mL.