SKINFOOD Rice Brightening Serum 55mL

A facial serum is a leave-on step used before moisturizer. Its role is to bring focused care into your routine without replacing cleansing or the cream that follows. Texture matters as much as placement: a fluid serum should spread easily so you can apply it gently across the face.

This serum has a milky consistency and a rice-focused formula, with niacinamide and water-binding ingredients alongside rice extract, rice bran water and rice seed water. It is designed for hydration and a smoother, brighter-looking finish. Gently massage it along the skin before applying cream, allowing the layer to settle rather than rubbing aggressively.

A milky serum built around rice and moisture

The Rice Brightening Serum has its own formula and 55mL format. It is not the matching 160mL toner, even though both share the same rice-themed packaging and radiance focus.

• Rice components: Rice extract, rice bran water, rice seed water and hydrolyzed rice protein appear in the formula. Together they define the product’s rice-focused ingredient story.
• Niacinamide: Included in the formula for the serum’s brightening-care focus. It complements the rice-derived ingredients in a formula made for daily radiance care.
• Moisturizing support: Glycerin, butylene glycol and betaine accompany the water base, giving this serum a place in a routine for skin that feels dehydrated.
• Milky texture: The fluid texture spreads smoothly and absorbs before cream. It offers a lightweight serum step rather than the richer finish of the matching moisturizer.
• Formula detail: The full list includes amino acids, gluconolactone and protease. These details distinguish the formula without turning it into a strong exfoliating peel.
• 55mL bottle: One bottle of facial serum is included. Toner and cream are separate routine steps, not extra items supplied with this product.

More comfortable skin with a luminous appearance

The serum focuses on moisture, softness and the appearance of dull or uneven texture. It is useful when you want a light layer before cream, rather than a heavier moisturizer in the serum step.

• Hydrated feel: Helps replenish moisture so the skin feels less dry and more comfortable before the final moisturizing layer.
• Softness without a thick layer: The milky fluid spreads easily across the face, helping leave skin soft without the application feel of a dense balm.
• Radiance care: Supports a fresh, luminous-looking complexion when skin looks dull. Brightening here refers to appearance, not changing your natural skin color.
• Smoother-looking texture: Helps skin look more refined as part of a regular skincare routine, while maintaining a light, comfortable feel before moisturizer.
• Simple layering: Fits before cream, so it can be added to an existing routine without changing the role of your cleanser or moisturizer.
• Controlled application: Use an appropriate amount and let it settle. There is no need to scrub, rinse it off or use a large quantity to create the intended serum layer.

You Get:

• 1 × SKINFOOD Rice Brightening Serum 55mL